Economics for Sports

Subject Aim

The global sport industry is an important area of business activity and contributes significantly to local and national economies.

The complexity and diversity of the economic role and impact of sport on public health and diplomacy outcomes have also been acknowledged by the governments through policies and investment in sports infrastructure projects, research, programs, promotion, major events and sport development pathways. The aim of this subject is to introduce students to salient economic and business concepts and their relevance to and use by professionals working in the dynamic sport sector.

Learning Outcomes

1. Identify the social, technological and economic factors that influence demand and supply of sport facilities, events and programs.
2. Describe the economic rationale for government investment in sport and the relationships between the public, private and non-profit.
3. Describe the relationships between the business models of sport events, teams/franchises and facilities, and analyse their economic impacts and sustainability.
4. Apply microeconomics principles to evaluate the role of the media on sport business decisions and outcomes.

Student Assessment

Students are required to prepare for assessments by reading the subject matter in course notes, handouts and readings, as well as independently researching. Class work and practical application of theory assist in reinforcing the importance of this subject’s topics. Each student is required to participate in class discussions and activities.

The overall assessment program is the following: