Subject Aim
Sports Management Fundamentals enables students to recognise key aspects of the business of sport and to how it differentiates itself from other industries. The subject looks at internal aspects of sporting organisations such as strategic sport management, marketing, human resource and financial management and future sport management challenges.
Sports Management Fundamentals also looks at external factors such as professional sport, digital media, not for profit and organisational structures, governance and the role of the state, including the influence of politics in the business of sport. All topics draw on Australian and international case studies, with contemporary examples utilised to help support theory.
Furnishing students with a solid understanding of the global sport marketplace, the subject provides insights into those areas of sport management vital for a successful career in this most exciting of industries. The subject equips students with a comprehensive understanding of the global sports market, offering valuable insights into key areas of sport management essential for a successful career in this dynamic industry.
