Subject Aim
Sports Management Fundamentals enables students to recognise key aspects of the business of sport and how it differentiates itself from other industries. The subject looks at internal aspects of sporting organisations such as strategic sport management, marketing, human resource and financial management and future sport management challenges.
Sports Management Fundamentals also looks at external factors such as professional sport, digital media, not for profit and organisational structures, governance and the role of the state, including the influence of politics in the business of sport. All topics draw on Australian and international case studies, with contemporary examples utilised to help support theory.
This subject delivers a comprehensive and critical analysis of the global sports market, emphasising the transformative impact of innovation, sustainability, and strategic leadership in shaping the sector’s evolution. Through the cultivation of advanced competencies in community engagement and a sophisticated understanding of global partnerships and diplomacy, the subject prepares students to address complex challenges and assume leadership roles within the intricately interconnected field of international sports management.
