Subject Aim
Marketing is an exciting and ever-changing field where creativity and strategy come together to shape how brands connect with people. In this subject, you’ll get hands-on with both traditional and modern marketing approaches, dive into the power of digital and social media, and see how sustainability and ethics influence today’s consumers. Through real-world examples, you’ll learn how to create engaging marketing plans, build strong brand identities, and design memorable customer experiences. Whether you want to innovate in the service industry or lead big campaigns, this subject gives you the foundation to grow as a marketing professional.
This subject will expose students to a range of contemporary marketing strategies including database marketing, relationship marketing, interaction marketing, network marketing, customer engagement using co-creation marketing strategies, and marketing ethics. The aforementioned marketing strategies will prepare students to face opportunities and challenges of the real-world workplace.
