Subject Aim
This subject provides a critical examination of the unique role of sports as a sociocultural phenomenon, analysing its capacity to reflect and reproduce social class, race, and ethnicity while shaping Australian society’s identity within the global community.
It delves into the diverse social, political, and cultural forces influencing the digital sports industry, highlighting their transformative effects on contemporary practices and global perceptions. By exploring how socio-cultural differences inform the development and representation of sports, the subject offers nuanced insights into the dynamic interplay between local traditions and global trends.
Through an interdisciplinary approach, it emphasises the importance of diversity, inclusion, and ethical considerations in understanding the societal implications of sports. Ultimately, the subject equips students with advanced analytical and practical competencies to critically engage with and address complex challenges within the globalised and increasingly interconnected field of sports management.