ISCA Industry-Focused Sports Summit for Sport Management Students
International Sport College Australia (ISCA) and UTS Business School students were recently offered a window into the sports industry at the third annual Sydney Student Sports Summit held at the Sydney Cricket Ground.
The Summit, held on 28 March, was organised by ISCA, in partnership with the University of Technology, Sydney, and was attended by more than 40 students who were addressed by 15 guest speakers, all experts in their fields within the sports industry.
An amazing way for our students to connect what they learn in the classroom to what is occurring in the professional sports sector.
“The purpose of the Sports Summit was to bring to life the strategic goals and values of ISCA – namely, to offer a first-class student experience; to provide a means by which our students can engage with industry leaders within the sports sector; and finally, to demonstrate to our students that ISCA is committed to a culture of excellence,” Summit Director and GM ISCA, Ian Evans said.
The summit was headlined by former rugby league international Jason Nightingale, GM Marketing Football Federation Australia Jess Laycock, former Wallaby Mark Gerrard and Rio 2016 Olympian Ed Jenkins.
Other guest speakers were from the fields of strategic sports management, sponsorship, fan engagement, operations and facility management, sports psychology, athlete career education and welfare, and marketing and digital innovation.
“The Sports Summit was an outstanding success,” Evans said. “The venue (Bradman Media Centre) overlooking the majestic Sydney Cricket Ground was simply world-class, and to have a range of expert guest speakers from sports such as football, rugby union, AFL, cricket, basketball and rugby league speaking to our students about the innovative changes within their respective sports was an amazing way for our students to connect what they learn in the classroom to what is occurring in the professional sports sector.”
ISCA student and Manly Sea Eagles U20s player Max Lehmann attended the Sports Summit, and said the event gave him the opportunity to network with fellow students and sports colleagues.
“The summit really opened my eyes to the roles and responsibilities of sports industry professionals and inspired me to continue pursuing my passion of working in the sports sector,” he added.
A/Prof. Daryl Adair from UTS Sport Management welcomed the Sports Summit as an excellent addition to the student experience of both institutions.
“The Summit is significant for a number of reasons. It marks a new era of cooperation with ISCA and, importantly, consolidates the high standing of both organisations with a range of key sport industry stakeholders,” A/Prof Adair said.
“Furthermore, the Summit provided a great opportunity for students to not only hear and learn from leading experts, but to also interact with them as well as other student in the same field of study.”